Point at your TV. Click. Win. Viewers play along with TV broadcasts by pointing at the TV, capturing “TV cards” from their TV screen, and connecting with others to play.

TvTak unique gamification toolset generates second-screen interaction with broadcast by applying game mechanics to live TV viewing and allowing users to engage in fun and rewarding activities while watching the shows. It offers producers and sponsors a great way to interact with their audiences, to reinforce branding, and to build “buzz,” goodwill and social communities.

Demos will take place on the TvTak booth in the Israel Pavilion.

Walkers have launched three new mystery flavours inspired by ingredients and recipes loved by the Great British public. The campaign is designed to get the whole nation guessing the flavours names and is supported by heavy weight TV, digital and below the line activity. If consumers guess correctly they could be in with a chance of winning £50,000.

TvTak offers a new way for consumers to engage with the campaign when they see the  “What’s That Flavour?” commercial on TV or Youtube, to get an exclusive clue. From the clue consumers can click through to the website or facebook app to sign up and place their guess viewers enter in the contest in one-click and guess the mystery flavour.

See Walkers commercials on Walkers’s YouTube channel: http://www.youtube.com/user/walkerscrisps 

TvTak App can be downloaded in the UK Apple App Store 

TvTak will showcase for the first time at Mobile World Congress – Barcelona - 28-29 February 2012 - a unique gamification toolset for second-screen interaction with broadcast television. Demos will take place on Tuesday 28 and Wednesday 29 of February 2012 in the booth ApplicationBuzz on Hall 2, Stand 2C75.

Gamification, a new way of consuming TV - TvTak is the first Automatic Video Recognition platform that allows a viewer to point a smartphone or tablet at the television and instantly identify what TV program or commercial is playing. Viewers gets instant gratification, with a customized “TV Card” with the name of the show as well as other branded opportunities.  The viewer can collect cards, post their collections into a feed of a community of users watching the same channel, and debate with peers watching the same shows.

Read Press Release http://www.box.com/s/sx0f5ne3slce8gj3esx5

Viewers point their iPhone or iPad to your Youtube or TV Video and start playing.

TvTak unique technology enables Augmented Reality overlays in synch with the Video.

Contextual images, questions, games, products including “click-to-buy” links will display on your device in synch with the video

TvTak receives an opportunity to collaborate with one the most successful brands in the PepsiCo’s portfolio including Walkers and Pepsi, to activate pilot marketing programs, whilst receiving the support and mentorship of Highland Capital Partners, OMD, Mashable and Wired.

http://www.dmwmedia.com/news/2011/10/06/pepsico-picks-ten-startups-to-mentor

http://pepsico10.com/

http://mashable.com/2011/10/06/pepsico-selects-10-startups-to-pilot-digital-marketing-projects/

Add an interactive dimension that goes beyond the TV set.
Viewers point their iphones or ipads at the TV while your ad is playing. TV Tak takes them directly to your facebook page, landing page, or Youtube clip.
With one-click, viewers join your fan page, enter contests or socialize with other fans.
TvTak gives you valuable info on user behavior, preferences and demographics.

TvTak has a new website design - Check it out www.tvtak.com